:root{
  --ink:#11131a;
  --muted:#68707f;
  --paper:#f3f5f8;
  --white:#fff;
  --night:#0b0d14;
  --night-2:#121621;
  --line:#dfe3ea;
  --violet:#7c3aed;
  --violet-bright:#8b5cf6;
  --lime:#8eea52;
  --orange:#f97316;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:15px/1.5 Arial,Helvetica,sans-serif;letter-spacing:-.015em}
body.menu-open{overflow:hidden}
a{color:inherit}
button{font:inherit}
h1,h2,h3,p{margin:0}
h1,h2,h3{letter-spacing:-.065em;line-height:.96}
.shell{width:min(1180px,calc(100% - 48px));margin-inline:auto}
.section{padding:112px 0}
.section-label{font:700 10px/1 Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:#707887}
.section-label-light{color:#969daf}
.section-head{display:grid;grid-template-columns:1.35fr .65fr;gap:70px;align-items:end;margin-top:26px}
.section-head h2,.method-head h2,.map-heading h2{font-size:clamp(43px,5vw,70px)}
.section-head h2 span,.method-head h2 span,.map-heading h2 span{color:#9098a7}
.section-head>p,.method-head>p,.map-heading>p{max-width:430px;color:var(--muted);font-size:16px;line-height:1.65}

/* topbar */
.topbar{position:fixed;z-index:30;top:0;left:0;right:0;height:70px;padding:0 max(24px,calc((100vw - 1180px)/2));display:flex;align-items:center;gap:36px;border-bottom:1px solid #ffffff1c;background:#080b12bd;color:#fff;backdrop-filter:blur(16px);transition:.25s}
.topbar.scrolled{height:62px;background:#080b12ed}
.brand{display:inline-flex;align-items:center;gap:11px;text-decoration:none;color:inherit;font-size:19px;letter-spacing:-.04em}
.brand-mark{width:26px;height:26px;display:grid;place-items:center;border:1px solid #ffffff9e;transform:rotate(45deg)}
.brand-mark i{width:8px;height:8px;background:linear-gradient(135deg,var(--violet-bright),var(--lime));display:block}
.brand-mark.small{width:22px;height:22px}.brand-mark.small i{width:7px;height:7px}
.topbar nav{display:flex;gap:28px;margin-left:auto}
.topbar nav a{color:#ffffffb8;text-decoration:none;font-size:12px;transition:.2s}
.topbar nav a:hover{color:#fff}
.topbar-cta{min-height:38px;padding:0 14px;display:inline-flex;align-items:center;gap:9px;border-radius:8px;background:#fff;color:var(--ink);text-decoration:none;font-size:12px;font-weight:700}
.topbar-cta span{font-size:15px}

/* hero */
.hero{position:relative;isolation:isolate;min-height:900px;height:100svh;max-height:1040px;overflow:hidden;color:#fff;background:#171a24 url('./public/hero-desktop-poster.jpg') center/cover no-repeat}
.hero-video{position:absolute;z-index:-3;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .75s ease}
.hero-video.ready{opacity:1}
.hero-video--mobile{display:none}
.hero-overlay{position:absolute;z-index:-2;inset:0;background:linear-gradient(90deg,rgba(6,8,14,.94) 0%,rgba(6,8,14,.73) 46%,rgba(6,8,14,.22) 76%),linear-gradient(180deg,rgba(6,8,14,.28),transparent 52%,rgba(6,8,14,.92))}
.hero-inner{padding-top:clamp(150px,18vh,205px)}
.eyebrow{display:flex;align-items:center;gap:9px;font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#ffffffcf}
.eyebrow i{width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 18px var(--lime)}
.hero h1{max-width:1040px;margin-top:27px;font-size:clamp(64px,7.2vw,104px);line-height:.88}
.hero h1 em{color:var(--lime);font-style:normal}
.hero-copy{max-width:650px;margin-top:28px;color:#dde1ea;font-size:18px;line-height:1.6}
.hero-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:34px}
.button{min-height:50px;padding:0 18px;display:inline-flex;align-items:center;justify-content:center;gap:9px;border:1px solid transparent;border-radius:9px;text-decoration:none;font-size:13px;font-weight:700;transition:transform .2s,background .2s}
.button:hover{transform:translateY(-2px)}
.button-primary{background:var(--violet);color:#fff;box-shadow:0 14px 40px #7c3aed45}
.button-primary:hover{background:#6e2fdc}
.button-glass{border-color:#ffffff4a;background:#ffffff12;color:#fff;backdrop-filter:blur(10px)}
.button-text{color:#fff;background:transparent}
.button svg{width:17px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linejoin:round}

/* platform */
.intro{background:var(--paper)}
.cycle-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:68px;border-top:1px solid var(--line)}
.cycle-grid article{position:relative;min-height:265px;padding:22px 25px 30px 0;border-right:1px solid var(--line)}
.cycle-grid article+article{padding-left:25px}
.cycle-grid article:last-child{border-right:0}
.cycle-grid article>span{font:11px ui-monospace,monospace;color:#8b93a1}
.line-icon{width:46px;height:46px;margin-top:42px;display:grid;place-items:center;border:1px solid #d8dce4;border-radius:12px;background:#fff;color:var(--violet);font-size:21px;box-shadow:0 12px 24px #1a20300a}
.cycle-grid h3{margin-top:24px;font-size:25px}
.cycle-grid p{max-width:220px;margin-top:11px;color:var(--muted);font-size:13px}

/* methodology */
.method{background:var(--night);color:#fff}
.method-head{display:grid;grid-template-columns:1.25fr .75fr;gap:80px;align-items:end;margin-top:26px}
.method-head h2 span{color:#687083}
.method-head>p{color:#aeb5c3}
.method-layout{display:grid;grid-template-columns:360px 1fr;gap:18px;margin-top:65px}
.method-steps{display:flex;flex-direction:column;border:1px solid #ffffff13;border-radius:14px;overflow:hidden;background:#10131c}
.method-step{min-height:88px;padding:15px 17px;display:grid;grid-template-columns:34px 1fr;column-gap:10px;align-items:center;border:0;border-bottom:1px solid #ffffff0f;background:transparent;color:#fff;text-align:left;cursor:pointer;transition:.2s}
.method-step:last-child{border-bottom:0}
.method-step b{grid-row:1/3;color:#697083;font:11px ui-monospace,monospace}
.method-step span{font-weight:700}
.method-step small{color:#71798a;font-size:11px}
.method-step.active{background:linear-gradient(90deg,#7c3aed26,transparent);box-shadow:inset 3px 0 var(--violet)}
.method-step.active b,.method-step.active small{color:#bbb4d0}
.method-panel{min-height:465px;border:1px solid #ffffff18;border-radius:14px;background:radial-gradient(circle at 85% 0,#7c3aed33,transparent 35%),#121620;overflow:hidden}
.method-panel-top{height:48px;padding:0 17px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #ffffff13;color:#8d95a5;font-size:10px;text-transform:uppercase;letter-spacing:.08em}
.method-panel-top i{padding:5px 7px;border-radius:99px;background:#8eea5214;color:var(--lime);font-style:normal}
.method-content{display:none;padding:38px 42px}
.method-content.active{display:block;animation:panelIn .3s ease}
@keyframes panelIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.panel-kicker{color:var(--violet-bright);font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.12em}
.method-content h3{max-width:620px;margin-top:14px;font-size:39px}
.method-content>p:not(.panel-kicker){max-width:680px;margin-top:18px;color:#aeb5c3;line-height:1.65}
.slot-chart{height:115px;margin-top:35px;display:flex;align-items:end;gap:7px;border-bottom:1px solid #ffffff20}
.slot-chart i{flex:1;height:var(--h);border-radius:4px 4px 0 0;background:linear-gradient(180deg,var(--violet-bright),#5b21b6);opacity:.85}
.slot-labels{display:flex;justify-content:space-between;margin-top:9px;color:#656d7e;font:9px ui-monospace,monospace}
.context-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:9px;margin-top:34px}
.context-metrics div{padding:18px;border:1px solid #ffffff14;border-radius:9px;background:#ffffff08}
.context-metrics span{display:block;color:#8e95a4;font-size:10px}.context-metrics b{display:block;margin-top:7px;font-size:20px}
.formula{margin-top:36px;padding:23px;display:flex;flex-wrap:wrap;gap:14px;align-items:center;border:1px solid #ffffff1c;border-radius:10px;background:#0a0c12;color:#cdd2dc}
.formula span{padding:8px 10px;border-radius:6px;background:#ffffff0b;font:13px ui-monospace,monospace;color:#fff}
.formula b{color:var(--violet-bright)}
.formula.compact{max-width:440px}.formula sub{color:var(--lime)}
.coefficient-row{display:flex;gap:8px;margin-top:12px}.coefficient-row span{padding:7px 9px;border-radius:99px;background:#ffffff0a;color:#8991a2;font-size:10px}
.rotation-visual{display:grid;grid-template-columns:repeat(5,1fr);gap:6px;margin-top:35px}.rotation-visual div{padding:18px 8px;border:1px solid #ffffff13;border-radius:7px;color:#7b8291;font-size:10px;text-align:center}.rotation-visual .active{background:var(--violet);border-color:var(--violet);color:#fff}
.method-source{display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin-top:22px;color:#80889a;font-size:10px}.method-source span{margin-right:5px;text-transform:uppercase;letter-spacing:.1em}.method-source b{padding:7px 9px;border:1px solid #ffffff13;border-radius:99px;color:#aeb5c3;font-weight:400}

/* audience */
.audience-layout{display:grid;grid-template-columns:.75fr 1.25fr;gap:75px;align-items:center;margin-top:27px}
.audience-copy h2{font-size:clamp(43px,4.7vw,67px)}.audience-copy h2 span{color:#9199a8}
.audience-copy>p{max-width:440px;margin-top:25px;color:var(--muted);font-size:16px;line-height:1.65}
.privacy-note{max-width:440px;margin-top:32px;padding-top:20px;display:flex;gap:12px;border-top:1px solid var(--line)}
.privacy-note>i{width:26px;height:26px;display:grid;place-items:center;border-radius:50%;background:#e4fbd6;color:#3e8d1d;font-style:normal}
.privacy-note span{display:flex;flex-direction:column}.privacy-note small{margin-top:3px;color:#858d9b}
.audience-board{border:1px solid var(--line);border-radius:14px;background:#fff;box-shadow:0 28px 70px #1b243017;overflow:hidden}
.audience-top{height:52px;padding:0 17px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);font-size:11px;font-weight:700}
.audience-top i{font-style:normal;color:#2f9b55;font-size:10px}
.audience-grid{display:grid;grid-template-columns:1fr 1fr}
.audience-grid article{min-height:205px;padding:20px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.audience-grid article:nth-child(2n){border-right:0}.audience-grid article:nth-last-child(-n+2){border-bottom:0}
.audience-grid article>span{font-size:10px;font-weight:700;color:#727a89;text-transform:uppercase;letter-spacing:.08em}
.donut{width:105px;height:105px;margin:16px auto 7px;display:grid;place-items:center;border-radius:50%;background:conic-gradient(var(--violet) 0 54%,#dce2ec 54%)}
.donut:after{content:'';grid-area:1/1;width:67px;height:67px;border-radius:50%;background:#fff}.donut b{z-index:1;grid-area:1/1;font-size:19px}
.donut-card small{display:block;text-align:center;color:#7b8391;font-size:9px}.donut-card small i{display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--violet)}
.bars{margin-top:21px;display:flex;flex-direction:column;gap:11px}.bars i{position:relative;width:var(--w);height:17px;border-radius:4px;background:#8eea525c;font-style:normal}.bars i:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,var(--lime),#58b928);border-radius:inherit;opacity:.76}.bars b{position:relative;z-index:1;display:block;padding-left:6px;font-size:9px;line-height:17px;white-space:nowrap}.bars.violet i{background:#7c3aed2e}.bars.violet i:after{background:linear-gradient(90deg,#a78bfa,var(--violet))}
.interest-card>div{display:flex;flex-wrap:wrap;gap:7px;margin-top:25px}.interest-card b{padding:8px 9px;border:1px solid var(--line);border-radius:99px;background:#f7f8fb;font-size:10px}

/* planning */
.planning{background:#e9edf3}
.planning-head{align-items:start}
.brief-card{display:grid;grid-template-columns:.72fr 1.28fr;margin-top:60px;border:1px solid #d4dae4;border-radius:15px;background:#fff;box-shadow:0 28px 80px #18223413;overflow:hidden}
.brief-input{padding:27px 29px;background:#111520;color:#fff}
.brief-title{display:flex;justify-content:space-between;color:#8f97a8;font-size:10px;text-transform:uppercase;letter-spacing:.09em}.brief-title b{color:var(--lime)}
.brief-input h3{margin-top:40px;font-size:31px}
.field-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:28px}.field-grid label{padding:11px;border:1px solid #ffffff15;border-radius:7px;color:#777f90;font-size:9px}.field-grid span{display:block;margin-top:5px;color:#fff;font-size:11px}
.brief-progress{height:3px;margin-top:40px;background:#ffffff14}.brief-progress i{display:block;width:25%;height:100%;background:var(--lime)}
.strategy-list{padding:10px 28px}
.strategy-list article{min-height:126px;padding:20px 4px;border-bottom:1px solid var(--line)}.strategy-list article:last-child{border-bottom:0}
.strategy-list article>div{display:flex;align-items:center;gap:11px}.strategy-list article>div span{color:#9ba3b0;font:10px ui-monospace,monospace}.strategy-list article>div b{font-size:17px}.strategy-list article>div i{margin-left:auto;padding:4px 6px;border-radius:99px;background:#e9dcff;color:#6d28d9;font-size:8px;font-style:normal;text-transform:uppercase;letter-spacing:.06em}
.strategy-list p{margin:9px 0 0 30px;color:#6d7583;font-size:12px}.strategy-list small{display:block;margin:9px 0 0 30px;color:#8a60ce;font-size:10px}.strategy-list .featured{margin:0 -12px;padding-left:16px;padding-right:16px;border:1px solid #d8c5ff;border-radius:10px;background:#f7f2ff}
.score-strip{display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin-top:20px;color:#7b8391;font-size:10px}.score-strip span{margin-right:6px;text-transform:uppercase;letter-spacing:.09em}.score-strip b{padding:7px 10px;border:1px solid #d5dae3;border-radius:99px;background:#fff;color:#4e5664;font-weight:400}

/* map */
.map-section{background:#10131b;color:#fff}
.map-heading{display:grid;grid-template-columns:1.35fr .65fr;gap:70px;align-items:end}
.map-heading h2{margin-top:26px}.map-heading h2 span{color:#6f7787}.map-heading>p{color:#a3aab8}
.map-ui{position:relative;height:650px;margin-top:58px;border:1px solid #ffffff1e;border-radius:15px;overflow:hidden;background:#dfe7e4}
.map-ui>img{width:100%;height:100%;object-fit:cover;filter:saturate(.72) contrast(.95)}
.map-fade{position:absolute;inset:0;background:linear-gradient(90deg,#0b0e15a8,transparent 35%,transparent 67%,#0b0e1542)}
.map-toolbar{position:absolute;top:16px;left:16px;right:16px;display:flex;gap:7px}.map-toolbar span,.map-toolbar button{padding:9px 11px;border:1px solid #d9dfe7;border-radius:8px;background:#fffffff0;color:#2c3340;font-size:10px;box-shadow:0 8px 20px #15211b14}.map-toolbar button{margin-left:auto;color:#8a92a0}
.map-card{position:absolute;left:19px;bottom:19px;width:330px;padding:18px;border-radius:12px;background:#10141aee;backdrop-filter:blur(14px);box-shadow:0 20px 60px #0004}
.map-card-top{display:flex;justify-content:space-between;color:#8e96a4;font-size:9px;text-transform:uppercase;letter-spacing:.07em}.map-card-top span{color:var(--lime)}.map-card-top span i{display:inline-block;width:6px;height:6px;margin-right:5px;border-radius:50%;background:var(--lime)}
.map-card h3{margin-top:18px;font-size:22px}.map-card>p{margin-top:5px;color:#969dac;font-size:11px}.map-card>div:nth-of-type(2){display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:18px}.map-card>div:nth-of-type(2) span{padding-top:10px;border-top:1px solid #ffffff16;color:#828a99;font-size:9px}.map-card>div:nth-of-type(2) b{display:block;margin-top:4px;color:#fff;font-size:16px}.map-card>button{width:100%;height:42px;margin-top:17px;display:flex;align-items:center;justify-content:space-between;padding:0 12px;border:0;border-radius:7px;background:var(--violet);color:#fff;font-size:11px;font-weight:700}.map-card>button b{font-size:17px}
.map-open{position:absolute;right:18px;bottom:18px;min-height:43px;padding:0 14px;display:flex;align-items:center;gap:9px;border-radius:8px;background:#fff;color:#171b23;text-decoration:none;font-size:11px;font-weight:700}

/* cabinet */
.cabinet{background:#f5f6f8}
.dashboard-shell{height:650px;margin-top:58px;display:grid;grid-template-columns:190px 1fr;border:1px solid #dce0e8;border-radius:15px;background:#fff;box-shadow:0 35px 90px #1a223015;overflow:hidden}
.dashboard-shell>aside{padding:21px 14px;display:flex;flex-direction:column;background:#0e1119;color:#fff}
.dash-brand{display:flex;align-items:center;gap:10px;padding:0 7px;font-size:15px}
.dashboard-shell aside nav{display:flex;flex-direction:column;gap:5px;margin-top:41px}.dashboard-shell aside nav a{padding:10px;border-radius:7px;color:#8992a3;font-size:11px}.dashboard-shell aside nav a.active{background:#ffffff0d;color:#fff}.dashboard-shell aside nav a.active:before{content:'';display:inline-block;width:5px;height:5px;margin-right:8px;border-radius:50%;background:var(--lime)}
.dash-user{margin-top:auto;padding-top:17px;display:flex;align-items:center;gap:9px;border-top:1px solid #ffffff10}.dash-user>i{width:30px;height:30px;display:grid;place-items:center;border-radius:50%;background:var(--violet);font-size:9px;font-style:normal}.dash-user span{font-size:10px}.dash-user small{display:block;color:#6f7787;font-size:8px}
.dashboard-main{min-width:0;padding:24px 26px;background:#f7f8fa}
.dashboard-main>header{display:flex;justify-content:space-between;align-items:center}.dashboard-main>header span{color:#8a92a0;font-size:9px;text-transform:uppercase;letter-spacing:.08em}.dashboard-main>header h3{margin-top:6px;font-size:24px}.dashboard-main>header>div:last-child{padding:7px 9px;border:1px solid #ccebd3;border-radius:99px;background:#effbf2;color:#258746;font-size:9px}.dashboard-main>header>div:last-child i{display:inline-block;width:6px;height:6px;margin-right:5px;border-radius:50%;background:#32a95a}
.dash-tabs{display:flex;gap:5px;margin-top:22px;border-bottom:1px solid #dce1e8}.dash-tabs button{padding:9px 11px;border:0;border-bottom:2px solid transparent;background:transparent;color:#8c94a2;font-size:10px;cursor:pointer}.dash-tabs button.active{border-bottom-color:var(--violet);color:#272d38;font-weight:700}
.dash-panel{display:none;padding-top:20px}.dash-panel.active{display:block;animation:panelIn .3s ease}
.kpi-row{display:grid;grid-template-columns:repeat(4,1fr);gap:9px}.kpi-row article{padding:15px;border:1px solid #e0e4eb;border-radius:9px;background:#fff}.kpi-row span,.kpi-row small{display:block;color:#87909e;font-size:8px}.kpi-row b{display:block;margin-top:11px;font-size:20px;letter-spacing:-.04em}.kpi-row small{margin-top:3px}
.dash-two{display:grid;grid-template-columns:.8fr 1.2fr;gap:10px;margin-top:10px}.dash-two>article{min-height:240px;padding:18px;border:1px solid #e0e4eb;border-radius:9px;background:#fff}.budget-card>div:first-child{display:flex;justify-content:space-between;align-items:end}.budget-card span{color:#7f8795;font-size:9px}.budget-card>div:first-child b{font-size:17px}.budget-line{height:7px;margin-top:52px;border-radius:99px;background:#e9ecf1}.budget-line i{display:block;width:68%;height:100%;border-radius:inherit;background:linear-gradient(90deg,var(--violet),#a78bfa)}.budget-card p{display:flex;justify-content:space-between;margin-top:13px}.budget-card p span:last-child{text-align:right}.budget-card p b{display:block;margin-top:3px;color:#252b35;font-size:10px}
.trend-card>span{color:#7f8795;font-size:9px}.trend-card svg{width:100%;height:150px;margin-top:20px;overflow:visible}.trend-card path{fill:none;stroke:var(--violet);stroke-width:3}.trend-card path.fill{fill:url('#x');stroke:none;opacity:.09}
.dash-audience{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.dash-audience article{min-height:360px;padding:18px;border:1px solid #e0e4eb;border-radius:9px;background:#fff}.dash-audience article>span{color:#7d8593;font-size:9px}.mini-donut{width:145px;height:145px;margin:50px auto 12px;display:grid;place-items:center;border-radius:50%;background:conic-gradient(var(--violet) 0 54%,#e5e8ee 54%)}.mini-donut:after{content:'';grid-area:1/1;width:95px;height:95px;border-radius:50%;background:#fff}.mini-donut b{z-index:1;grid-area:1/1;font-size:23px}.dash-audience article>small{display:block;text-align:center;color:#8b93a0}.dash-audience .bars{margin-top:65px}.device-split{display:flex;gap:9px;margin-top:85px}.device-split b{flex:1;padding:25px 8px;border-radius:8px;background:#f1ebff;color:#6630c0;text-align:center}.device-split b:last-child{background:#e8f8dc;color:#4a8a28}.device-split em{display:block;margin-top:5px;font-size:19px;font-style:normal}
.control-grid{display:grid;grid-template-columns:1fr 1fr .7fr;gap:10px}.control-grid>article,.control-stat{min-height:365px;padding:12px;border:1px solid #e0e4eb;border-radius:9px;background:#fff}.control-photo{height:250px;border-radius:6px;background:url('./public/hero-desktop-poster.jpg') center/cover}.control-photo.second{background-image:url('./public/hero-mobile-poster.jpg')}.control-grid article>span{display:block;margin-top:12px;font-size:11px;font-weight:700}.control-grid article>small{display:block;margin-top:5px;color:#888f9d;font-size:8px}.control-grid article>small i{display:inline-block;width:5px;height:5px;margin-right:4px;border-radius:50%;background:#38a95c}.control-stat{display:flex;flex-direction:column;justify-content:center;text-align:center}.control-stat span,.control-stat small{color:#89919f;font-size:9px}.control-stat b{margin:12px 0 6px;font-size:28px}
.cabinet-points{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}.cabinet-points span{padding:8px 10px;border:1px solid #dce1e8;border-radius:99px;background:#fff;color:#69717f;font-size:10px}

/* features */
.features{background:#0d1017;color:#fff}
.feature-head h2 span{color:#6f7787}.feature-head p{color:#9ba3b2}
.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:60px;border-top:1px solid #ffffff14;border-left:1px solid #ffffff14}
.feature-grid article{position:relative;min-height:245px;padding:20px;border-right:1px solid #ffffff14;border-bottom:1px solid #ffffff14;background:#0d1017;transition:.25s}
.feature-grid article:hover{background:#121722}
.feature-grid article.large{grid-column:span 2}
.feature-grid article>span{position:absolute;right:17px;top:17px;color:#4e5664;font:10px ui-monospace,monospace}
.feature-icon{width:40px;height:40px;display:grid;place-items:center;border:1px solid #ffffff1c;border-radius:9px;background:#ffffff08;color:var(--lime);font-size:18px}
.feature-grid h3{margin-top:48px;font-size:23px}.feature-grid p{max-width:330px;margin-top:10px;color:#868e9e;font-size:12px;line-height:1.55}
.feature-tags{display:flex;gap:6px;margin-top:19px}.feature-tags b{padding:5px 7px;border:1px solid #ffffff16;border-radius:99px;color:#a9b0bd;font-size:8px;font-weight:400}

/* campaign imagery */
.cases{background:#eceff4}
.cases-head{align-items:start}
.cases-mosaic{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:58px}
.case-visual{position:relative;aspect-ratio:3/4;margin:0;overflow:hidden;border-radius:12px;background:#1a1e27;isolation:isolate}
.case-visual img{width:100%;height:100%;display:block;object-fit:cover;object-position:center;transition:transform .65s ease,filter .3s ease}
.case-visual:hover img{transform:scale(1.035);filter:saturate(1.05)}
.case-visual:first-child img{object-position:center 52%}
.case-visual--zeta img{object-position:center 48%}
.case-visual--kfc img{object-position:center}
.case-visual:after{content:'';position:absolute;z-index:1;inset:0;background:linear-gradient(180deg,transparent 48%,#080b12d9)}
.case-visual figcaption{position:absolute;z-index:2;left:18px;right:18px;bottom:16px;display:flex;align-items:end;justify-content:space-between;color:#fff}
.case-visual figcaption span{font-size:23px;font-weight:700;letter-spacing:-.05em}
.case-visual figcaption small{color:#ffffffa8;font-size:9px;text-transform:uppercase;letter-spacing:.07em}
.case-visual--frame:after{display:none}
.case-visual--frame img{object-fit:contain;object-position:center}

/* workflow */
.timeline{display:grid;grid-template-columns:repeat(5,1fr);margin:65px 0 0;padding:0;border-top:1px solid #ccd2dc;list-style:none}
.timeline li{position:relative;min-height:220px;padding:21px 24px 20px 0;border-right:1px solid #d8dde5}.timeline li+li{padding-left:24px}.timeline li:last-child{border-right:0}.timeline li:before{content:'';position:absolute;top:-5px;left:0;width:9px;height:9px;border-radius:50%;background:var(--violet);box-shadow:0 0 0 5px #e3d7f8}.timeline li+li:before{left:24px}
.timeline b{color:#8d95a3;font:10px ui-monospace,monospace}.timeline span{display:block;margin-top:60px;font-size:20px;font-weight:700}.timeline p{margin-top:9px;color:#707887;font-size:11px}

/* final */
.final-cta{position:relative;isolation:isolate;min-height:680px;display:flex;align-items:center;overflow:hidden;color:#fff;background:#11141d}
.final-media{position:absolute;z-index:-3;inset:0;background:url('./public/metrikon-map.webp') center/cover no-repeat;filter:saturate(.75)}
.final-shade{position:absolute;z-index:-2;inset:0;background:linear-gradient(90deg,rgba(8,10,16,.96),rgba(8,10,16,.80) 48%,rgba(8,10,16,.22))}
.final-inner h2{max-width:800px;margin-top:25px;font-size:clamp(55px,6vw,84px)}
.final-inner>p:not(.eyebrow){max-width:590px;margin-top:24px;color:#c4c9d3;font-size:16px;line-height:1.6}

/* footer */
footer{padding:65px 0 24px;background:#080a0f;color:#fff}
.footer-top{display:grid;grid-template-columns:1.6fr repeat(3,1fr);gap:55px;padding-bottom:55px}
.footer-top>div{display:flex;flex-direction:column;gap:10px}.footer-top>div:first-child p{max-width:260px;margin-top:12px;color:#6e7583;font-size:11px}.footer-top>div>span{margin-bottom:9px;color:#69717f;font-size:9px;text-transform:uppercase;letter-spacing:.09em}.footer-top>div>a:not(.brand){color:#aab0bd;text-decoration:none;font-size:11px}.footer-top>div>a:hover{color:#fff}
.footer-bottom{padding-top:21px;display:flex;justify-content:space-between;border-top:1px solid #ffffff10;color:#606775;font-size:9px}

/* readability pass */
.section-label{font-size:11px}
.topbar nav a,.topbar-cta{font-size:13px}
.eyebrow{font-size:11px}
.cycle-grid article>span{font-size:12px}
.cycle-grid p{font-size:14px;line-height:1.55}
.method-step b{font-size:12px}
.method-step span{font-size:16px}
.method-step small{font-size:12px}
.method-panel-top,.panel-kicker{font-size:11px}
.method-content>p:not(.panel-kicker){font-size:15px}
.slot-labels{font-size:10px}
.context-metrics span{font-size:11px}
.method-source,.score-strip{font-size:11px}
.audience-grid article>span,.brief-title{font-size:11px}
.donut-card small,.bars b{font-size:10px}
.interest-card b{font-size:11px}
.privacy-note small{font-size:12px}
.field-grid label{font-size:10px}
.field-grid span{font-size:12px}
.strategy-list p{font-size:13px;line-height:1.5}
.strategy-list small{font-size:11px}
.strategy-list article>div i{font-size:9px}
.map-toolbar span,.map-toolbar button{font-size:11px}
.map-card-top{font-size:10px}
.map-card>p{font-size:12px}
.map-card>div:nth-of-type(2) span{font-size:10px}
.map-card>button,.map-open{font-size:12px}
.dashboard-shell aside nav a{font-size:12px}
.dash-user span{font-size:11px}.dash-user small{font-size:9px}
.dashboard-main>header span,.dashboard-main>header>div:last-child{font-size:10px}
.dash-tabs button{font-size:11px}
.kpi-row span,.kpi-row small{font-size:10px}
.budget-card span,.trend-card>span{font-size:10px}
.budget-card p b{font-size:11px}
.dash-audience article>span,.control-stat span,.control-stat small{font-size:10px}
.control-grid article>span{font-size:12px}.control-grid article>small{font-size:10px}
.cabinet-points span{font-size:11px}
.feature-grid article>span{font-size:11px}
.feature-grid p{font-size:13px;line-height:1.6}
.feature-tags b{font-size:9px}
.case-visual figcaption small{font-size:10px}
.timeline b{font-size:11px}.timeline p{font-size:12px;line-height:1.5}
.footer-top>div:first-child p{font-size:12px;line-height:1.5}
.footer-top>div>span{font-size:10px}
.footer-top>div>a:not(.brand){font-size:12px}
.footer-bottom{font-size:10px}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}.reveal.visible{opacity:1;transform:none}

@media(max-width:980px){
  .topbar nav{display:none}
  .section-head,.method-head,.map-heading{grid-template-columns:1fr;gap:23px;align-items:start}
  .cycle-grid{grid-template-columns:1fr 1fr}.cycle-grid article:nth-child(2){border-right:0}.cycle-grid article{border-bottom:1px solid var(--line)}
  .method-layout{grid-template-columns:290px 1fr}
  .audience-layout{grid-template-columns:1fr;gap:42px}.audience-copy>p{max-width:600px}
  .feature-grid{grid-template-columns:repeat(3,1fr)}
  .feature-grid article.large{grid-column:span 1}
}

@media(max-width:700px){
  .shell{width:calc(100% - 32px)}
  .section{padding:78px 0}
  .section-head h2,.method-head h2,.map-heading h2{font-size:45px}
  .topbar{height:58px;padding:0 16px}.topbar .brand{font-size:17px}.topbar-cta{min-height:34px;margin-left:auto;padding:0 10px;font-size:11px}
  .hero{min-height:840px;height:100svh;max-height:none;background-image:url('./public/hero-mobile-poster.jpg');background-position:center 42%}
  .hero-video--desktop{display:none}.hero-video--mobile{display:block;object-position:center 44%}
  .hero-overlay{background:linear-gradient(180deg,rgba(5,7,12,.28),rgba(5,7,12,.08) 27%,rgba(5,7,12,.68) 56%,rgba(5,7,12,.98) 100%)}
  .hero-inner{height:100%;padding-top:0;padding-bottom:30px;display:flex;flex-direction:column;justify-content:flex-end}
  .hero h1{margin-top:18px;font-size:52px;line-height:.9}.hero-copy{margin-top:18px;font-size:15px;line-height:1.55}
  .hero-actions{display:grid;grid-template-columns:1fr;margin-top:22px}.button{width:100%;min-height:49px}.button-text{min-height:36px}
  .cycle-grid{grid-template-columns:1fr;margin-top:42px}.cycle-grid article,.cycle-grid article+article{min-height:auto;padding:20px 0 24px;border-right:0}.line-icon{margin-top:24px}.cycle-grid h3{margin-top:18px}
  .method-layout{grid-template-columns:1fr;margin-top:42px}.method-steps{display:grid;grid-template-columns:repeat(5,1fr);overflow-x:auto}.method-step{min-width:112px;min-height:80px;display:flex;flex-direction:column;align-items:flex-start;gap:5px;border-bottom:0;border-right:1px solid #ffffff0f}.method-step small{display:none}.method-step.active{box-shadow:inset 0 -3px var(--violet)}
  .method-panel{min-height:480px}.method-content{padding:28px 20px}.method-content h3{font-size:32px}.context-metrics{grid-template-columns:1fr}.formula{padding:15px;gap:8px}.formula span{font-size:10px}.rotation-visual{grid-template-columns:1fr}.rotation-visual div{padding:10px}.method-source{display:none}
  .audience-board{border-radius:10px}.audience-grid{grid-template-columns:1fr}.audience-grid article{border-right:0!important;border-bottom:1px solid var(--line)!important}.audience-grid article:last-child{border-bottom:0!important}
  .brief-card{grid-template-columns:1fr;margin-top:42px}.brief-input{padding:24px 18px}.field-grid{grid-template-columns:1fr}.strategy-list{padding:10px 17px}.strategy-list .featured{margin:0 -5px}.strategy-list p,.strategy-list small{margin-left:0}.score-strip span{width:100%}
  .map-ui{width:100%;height:600px;margin-top:40px;border-radius:0;border-left:0;border-right:0}.map-toolbar{overflow-x:auto;right:0}.map-toolbar span{white-space:nowrap}.map-toolbar button{display:none}.map-card{left:12px;right:12px;bottom:12px;width:auto}.map-open{top:66px;right:12px;bottom:auto}
  .dashboard-shell{height:auto;min-height:640px;grid-template-columns:1fr;margin-top:42px;border-radius:10px}.dashboard-shell>aside{display:none}.dashboard-main{padding:18px 12px}.dashboard-main>header h3{font-size:19px}.kpi-row{grid-template-columns:1fr 1fr}.dash-two{grid-template-columns:1fr}.trend-card{display:none}.dash-audience{grid-template-columns:1fr}.dash-audience article{min-height:280px}.control-grid{grid-template-columns:1fr}.control-grid>article,.control-stat{min-height:auto}.control-photo{height:235px}.control-stat{padding:35px}.cabinet-points{gap:6px}
  .feature-grid{grid-template-columns:1fr;margin-top:42px}.feature-grid article,.feature-grid article.large{min-height:215px;grid-column:auto}.feature-grid h3{margin-top:36px}
  .cases-mosaic{grid-template-columns:1fr 1fr;gap:8px;margin-top:42px}.case-visual{aspect-ratio:3/4}.case-visual figcaption{left:13px;right:13px;bottom:12px;display:block}.case-visual figcaption span{font-size:20px}.case-visual figcaption small{display:block;margin-top:3px}
  .timeline{grid-template-columns:1fr;margin-top:42px;border-top:0;border-left:1px solid #ccd2dc}.timeline li,.timeline li+li{min-height:auto;padding:4px 0 35px 24px;border-right:0}.timeline li:before,.timeline li+li:before{top:4px;left:-5px}.timeline span{margin-top:14px}
  .final-cta{min-height:650px}.final-shade{background:linear-gradient(180deg,rgba(8,10,16,.54),rgba(8,10,16,.95))}.final-inner h2{font-size:50px}
  .footer-top{grid-template-columns:1fr 1fr;gap:36px}.footer-top>div:first-child{grid-column:1/-1}.footer-bottom{flex-direction:column;gap:8px}
}

@media(max-width:380px){
  .hero h1{font-size:45px}
  .hero-inner{padding-bottom:24px}
  .section-head h2,.method-head h2,.map-heading h2{font-size:40px}
  .topbar-cta span{display:none}
}

@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.hero-video,.reveal{transition:none}.reveal{opacity:1;transform:none}}